robin hood
Robin Hood Foundation
I worked for the communications team at the Robin Hood Foundation between January 2019 and July 2022, first as an Associate and then as an Associate Manager. Working closely with the Public Relations and Design teams, I created and oversaw digital campaigns for social media, email, and web. I established Robin Hood’s social media strategy, built an editorial calendar, and created a reporting process for analytics. Because Robin Hood is New York City’s largest poverty-fighting organization, managing social media also meant coordinating with entertainers, athletes, influencers, government officials, and business leaders to support campaigns and events; creating custom social media toolkits; writing scripts; setting up livestreams; and more.
Robin Hood Gala
Robin Hood’s annual gala, held at the Javits Center, brings together some of New York City’s biggest names in politics, activism, entertainment, sports, and more to raise money for New Yorkers in need.
Power Fund launch campaign
A social media campaign about racial justice leading up to the launch of The Power Fund, an initiative to support nonprofit leaders of color.
Rise Up New York! Telethon
Social media campaign for the 2020 Rise Up New York! Telethon, hosted by Tina Fey, which raised $115 million for COVID-19 relief.
Heroes of New York Television Special
Social media campaign for the 2020 Heroes of New York TV special, which showcased people who went above and beyond for their communities during COVID-19.