SIDEKICK

BRAND IDENTITY - LOGO - PACKAGING - COPYWRITING

SIDEKICK is a concept for a vegan milk company based in Portland, Oregon. Crafted by baristas, for baristas, Sidekick is as frothy in your coffee as it is friendly to the environment.

The branding, inspired by Portland’s iconic white stag sign and vintage food packaging, was designed to fit in behind the bar at a cool coffee shop and stand out on grocery store shelves.